This was my proposal for the rebrand of Iniesta Methodology to Iniesta Academy.
It was approved by NSN in 2022 and set the foundation and laid the path for the global expansion of the brand.
Animated Iniesta Academy Logo Application
Iniesta Methodology started in July 2019 with 5 locations in Japan, Kobe and camps in Barcelona, Spain. They celebrated their 3rd year by expanding into other parts of Asia.
The partnership with Mystro Sports Pte Ltd allowed the brand to achieve this by setting its first and only Iniesta Academy in South-East Asia in 2022.
It is also the first to rebrand as an Academy (year-round programme) instead of Camp (short-term programme) based project.
Hence, a brand refresh and logo change was proposed to align with its new business objectives and goals.
